Assess your b2b content marketing
Identify leads who are already looking for your product or service
Content marketing is a method of getting your team's wealth of technical knowledge out there for buyers to find, as they're researching solutions to their problems. If they use you as their technical resource, you'll already be top of mind once they're ready to buy. With a content audit, our marketing team will assess your current content to identify opportunities for you.
With a Content Audit from AAC, you'll get:
- A detailed review of your existing content types, evaluated by persona, message and goal
- Identification of any gaps in content for your buyer's journey
- An analysis of current marketing channels, such as social media and email
- An assessment of your lead capture tactics, including forms, CTAs and landing pages
- Recommendations based on our findings