Assess your b2b content marketing
Identify leads who are already looking for your product or service
The power in B2B sales has shifted to the buyer. Today's customers are educating themselves on solutions and vendors long before they even speak to a salesperson. Content marketing is a method of getting your team's wealth of technical knowledge out there for buyers to find, as they're researching solutions to their problems. If they use you as their technical resource, you'll already be top of mind once they're ready to make a purchase.
That's where AAC comes in. As a B2B marketing agency focused on driving leads, we specialize in companies who are generating leads for long, complex sales cycles with multiple decision makers. We will help you use content marketing to generate leads and nurture them until they're ready for sales outreach.
With a content audit, our marketing team will assess your current content - everything from technical papers to case studies to product documentation - to identify opportunities for you.